Professional make-up, Bucharest · 2026
Diana Ilie
Diana Ilie is a professional make-up artist in Bucharest, and she had nothing online for it. Now she has a site with a booking form, WhatsApp one tap away and a photo portfolio.
At a glance
100
PageSpeed on mobile
Google test, 6 August 2026. 100 in all four categories.
7.65 KB
JavaScript on the home page
Compressed. Zero third-party scripts.
0
CLS
Nothing moves under your finger.
1.4 s
Main image, on slow 4G
Measured Largest Contentful Paint.
01
From nothing to a site
With no site, every booking started from scratch in a chain of messages. Which service, what date, what time, where.
The trade calls for atmosphere. Visitors land in front of the mirror, not in a salon template.
Client reviews sit on the home page, not hidden on a page nobody opens.
02
Booking in a single step
She didn't need an online shop or paid bookings. She needed the first message to arrive complete.
The form takes the service, the event date, the time slot and the location in one step. Diana can reply with a simple yes or no.
The «Book your date» buttons open the form with the service already picked.
03
Services as a menu, not a list
Two services, each on its own card: «Occasion» and «Bride». The client picks one and lands straight in the form.
Her work has its own page. In make-up the image is the argument, not the text about it.
04
Spotlights in the portfolio
Her work sits on a page built like a backstage. When you scroll down to a piece, the spotlights above it switch on and the light falls on the make-up.
The same light handles the «before / after»: the before photo stays in the shadow, the after one steps forward.
Under the hood
- One-step booking form
- The first message arrives complete. No three follow-up messages to sort out the details.
- Direct WhatsApp
- One tap and the chat is open. No app to install, no account to create.
- Zero external scripts
- Nothing from third parties on public pages, so no outside cookies.
- Cloudflare Pages
- Static pages served from nearby, with no server to maintain.
- 100 on mobile PageSpeed
- Score measured on the live site, in all four Google categories.
- Spotlights that switch on as you scroll
- Each piece is revealed when you reach it, like on stage.
PageSpeed Mobile
Google's public test, on mobile. Anyone can run it again, any time.
Run the test yourself →How we worked
- 01
We started from the atmosphere
The mirror with bulbs, the handwriting, the spotlights: the site looks like the place where she works.
- 02
We built the booking
A one-step form, WhatsApp one tap away, the services as a menu.
- 03
We measured
Mobile PageSpeed, LCP on slow 4G, zero third-party scripts.
- 04
We handed it over
The site is hers; new photos go into the portfolio without code.
the site, with bookings by email and WhatsApp
What the client says
„I'm just starting out in this job, and I expected a simple site with a few photos and my phone number. When I first saw it I was a bit speechless: it has exactly the mood of my work. I love that I have something artistic that really represents me, not one of those sites that all look the same.”
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